tim wassler - acd/copywriter
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FOOT LOCKER

 
 

FOOT LOCKER    >   HORSE WITH HARDEN

Horse With Harden was a fun way for Foot Locker to take the classic playground game and apply it to the digital arena. Utilizing the social/mobile universe, we created a direct line between James Harden and his fans that allowed them to play a competitive game against one of the best basketball players in the world.

 

The entire game can be seen here: 


 

AWARDS:

2015 Cannes Lions Silver (2) and Bronze (4) 
2015 One Show Pencils Silver and Bronze
2015 CLIO Silver (1) and Bronze (3)
2015 CLIO Sports Silver (4)
2015 Communication Arts Annual
2015 National ADDY Judges Choice

 

2015 Shorty Award Winner Best
Contest & Promotion
Golden of Montreaux Award
Kinsale Shark Awards (5 Gold)
Ciclope Award (Gold)
Adweek Ad of the Day