tim wassler - acd/copywriter
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FRITO-LAY

 
 

FRITO-LAY > THE HUNGER YOU CAN'T EXPLAIN

New Frito-Lay snack flavors are intense, but they're so new, you won't be able to explain why you're craving them.  This campaign begins with a "Hunger Hotline" phone number printed on the chip bags. When dialed, a recording is heard. The campaign continued with outdoor and radio.